Position Description
Press Johns Hopkins University Press
Category
Journals
Title
Public Relations Specialist

Description

Purpose:

The primary function of the position of Public Relations Specialist is to create and maintain a favorable public image for JHU Press Journals through the management of the JHU Press Journals public relations program.  The overall impact of this function is to increase the awareness of and adoption of the 95 scholarly journals we publish and the 22 scholarly associations we serve. This role is professional in nature. 

Essential Job Functions:

  • Support marketing initiatives by generating publicity and general awareness efforts, raising the profile of JHU Press journals and client associations through a wide range of media, including relevant publications, Websites, e-newsletters, and blog and social media posts.
  • Actively monitor and integrate all forms of social media (e.g. Twitter, Facebook, Twitter, YouTube, blog, etc.) to support and promote news, activities and achievements.
  • Craft detailed press releases and written communications tools for media outlets when necessary to help develop a strategic narrative that creates marketing opportunities.
  • Create a public relations plan for a client editor or association by analyzing communications goals and client capabilities to help shape target audience perception.
  • Communicate with members of the media when needed by providing relevant and positive information about JHU Press journals or affiliated associations when asked.
  • Strategize a communications response to crisis events when needed.
  • Continually evaluate public relations program to determine effectiveness of public relations and communications efforts.
  • Manage the application and submissions process for scholarly publishing industry (e.g. CELJ, Prose, etc.) and marketing (e.g. AMA, MarCom, PRSA) awards.
  • Serve as an active member of the Journals website development team.
  • Provide back-up support and assistance for the Journals advertising program.
  • Serve as a knowledge resource by remaining current on developments in the fields of marketing, communications and public relations, not-for-profit management, and scholarly publishing.
  • Provide support to Director, Journals Sales and Marketing as assigned.
     

 

Factors Important in this Position

Education: Bachelor’s degree required in public relations, communications, marketing, journalism or English.

Related Work Experience:  At least two years’ related work experience in in public relations, communications, marketing, journalism or similar field required. Three to five years of related experience strongly preferred. Work in an academic publishing or association marketing environment is helpful.

Special Skills/Knowledge: 

  • Highly developed writing, grammar, and communications skills. 
  • Tactical understanding of all primary social media platforms. 
  • Ability to budget time effectively, organize/prioritize multiple tasks with an aptitude for quality, accuracy and detailed work.
  • Have a full understanding of media needs and media relationships.
  • Respond to requests for information from the media or designate another appropriate spokesperson or information source.
  • Ability to maintain confidential information while demonstrating ethical and professional conduct at all times.
  • Must be a confident communicator and presenter. 
  • Experience with various digital media, including audio recording, still photography, videography and graphic design using Adobe Photoshop or Illustrator.
  • Knowledge of HTML/CSS, Web technologies and social media platforms is helpful.
  • Proficient in Microsoft Office Suite applications (Word, PowerPoint, Excel, etc.).

 

   
Problem Solving:

  • A high degree of independent action is required as is the ability to manage multiple, complex projects.  Establishing and managing budgets, priorities and schedules is an essential requirement as is working cooperatively with outside contacts and inside personnel.

 

 
Interpersonal Skills:

Establish and maintain effective working relationships with members of the staff, community and local media.

  • Internal Contacts: Director of Journals Sales and Marketing, Journals Marketing Department, Journals Publisher, Journals Division Staff, Project Muse Staff, Books Division Marketing Staff and JHU PRESS IT staff. 
  • External Contacts:  Editors, Association executives, vendors, news and media representatives, and colleagues at other University Presses. 

 

 
Supervisory Responsibilities: 

  • Limited.  Oversees duties of student assistance when appropriate.

 

 
Teaming Skills:
Incumbent must work very closely with the Director, Journals Sales and Marketing, the Journals Marketing Department, Journals Division staff, other JHU PRESS Division staff, JHU PRESS IT staff, editors and association officers to define PR and communications objectives and implement projects.
 
Managing Change:
Must be able to not only adapt to changes within the department, division, the Press and scholarly publishing industry but also to act effectively when necessary as a change agent.

To apply for this position:  https://jobs.jhu.edu/job/Baltimore-Public-Relations-Specialist-MD-21218/602989400/

 

E-mail
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Posted
2019-11-21