Position Description
Press Johns Hopkins University Press
Category
Marketing and Sales
Title
Digital Marketing Manager

Description

The Digital Marketing Manager will join a team of exceptional professionals committed to bringing knowledge to international audiences in innovative ways that advances teaching and research and enlightens dialog and decisions that affect people’s lives worldwide.  As part of the marketing and sales department within the Books Division of JHUP, the digital marketing manager is responsible for audience development, email and social media marketing, web development, digital advertising, testing, and marketing analytics for 150+ titles each year and 4,000+ backlist titles.  This person will have the opportunity to experiment with new ways of engaging readers and in using analytics to drive iterative and agile promotional activities.

Responsibilities:

  • Planning and implementing digital marketing activities to develop audiences, drive engagement, increase sales, and derive audience insights, ensuring maximum dissemination of ideas and achieving financial goals. 
  • Managing e-mail marketing program for all audience segments with the goals of community building, list growth, engagement, and conversion to sales. 
  • Creating paid social media campaigns and developing social listening capabilities and influencer programs across all social platforms, continuously testing and optimizing the approach. 
  • Managing the Books Division Web site including project managing the next version of the site.  Creating ways for visitors to sample content, modernizing the e-commerce aspects of the site, and testing pricing—all to enable maximum discovery, longer engagement, lower bounce rates, and boost sales directly to consumers. 
  • Collaborating with analytics professionals at the press and overseeing and implementing audience insight programs for books. 
  • Working with a small team of agile promotion and design professionals.  Sharing learning opportunities for the department to stay abreast of new technologies, knowledge, and skills.
  • Opening new markets for books; exploiting existing ones. 
  • Monitoring industry trends and the competitive landscape, identifying gaps that JHUP could effectively fill and proposing changes to the digital marketing strategy.     
  • Working with Co-Directors of Marketing and Sales and CFO to help create rational budgets and deliver revenue and expense outcomes that meet or exceed those budgets.

 

Qualifications:

  • Bachelor’s degree and minimum 5 years of digital marketing experience with 8 years of experience strongly preferred. 
  • Certificate or degree in digital marketing or similar discipline.
  • Extensive experience in conducting online testing, pulling analytics, and iterating online tactics based on data.
  • Knowledge of publishing not required but a plus.    
  • Stellar at all aspects of communication.
  • Demonstrated ability to form collaborative teams. 
  • Creative thinker; embracing new ideas; managing change; passionate about exploiting the potential of JHUP.
  • Inclusive in decision-making and problem-solving.
  • Fluidity in operating at a high level of abstraction to the details necessary to implement on a daily basis.
  • Excel in effective use of resources; keen self-awareness of strengths and weaknesses.

To apply: https://jobs.jhu.edu/job/Baltimore-Digital-Marketing-Manager-MD-21218/599448400/

 

 

 

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Posted
2019-10-17