Position Description
Press Brookings Institution Press
Category
Marketing and Sales
Title
Publicity Manager

Description

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The Publicity Manager works with authors and press staff to develop publicity campaigns for up to 40 Brookings Institution Press titles annually. Cultivates and maintains close relationships with members of the media (broadcast, radio, print, online, etc.) and event venues ahead of publication dates to encourage them to review the book, run an excerpt, schedule an interview with an author, or include an author or book in a round-up. Work closely with authors to help them find ways to talk about their books that will be most effective: whether with an audience at a bookstore, library, or literary festival event; in radio, TV, or print interviews; or to the public at large. Partner with the Digital and Marketing Manager to leverage all of the media he/she is landing to further encourage book vendors to buy or re-up orders on books. May include some travel and evening and weekend hours for special events.

Publicity (50%)

  • Oversee and implement publicity campaigns for up to 40 titles a year.
  • Write press releases, galley, and pitch letters.
  • Create targeted mailing lists in collaboration with authors.
  • Work within established deadlines and budget.
  • Manage a large number of campaigns simultaneously and communicate effectively with various stakeholders both internal and external.
  • Provide a round up of press coverage for distribution to authors and Brookings staff.
  • Create excerpt of reviews for metadata when appropriate.
  • Present publicity campaigns and strategy to authors and Brookings staff.
  • Communicate all publicity efforts to sales reps in order to drive sales.
  • Research new media outlets.
  • Arrange author book events and special events.
  • Staff author events both offsite and onsite. May include evening and weekend hours.
  • Arrange and lead seasonal meetings with key media outlets. May include some travel.

Book Events (25%)

  • Establish and maintain relationships with event managers at bookstores and organizations.
  • Serve as the primary point of contact and liaison for authors and press staff on all book event logistics outside of Brookings.
  • Serve as the Brookings Institution Press primary contact with outside stakeholders (bookstores, event coordinators, publicists, etc.).
  • Coordinate and manage all logistics for outside Brookings events including, but not limited to: arranging order payment; arranging the delivery of inventory in time for the event; following up with event coordinators to ensure logistics for the event are nailed down; following up with authors to make sure they are clear on the details the day of; following up on any pending issues from the event.
  • Make all reasonable efforts to ensure that an author can have the requested book event.
  • In cases where a book sale is not possible, ensure that display copies and flyers are available for the event.
  • Communicate with press staff and, on occasion, directly with authors the details of all book events held outside of Brookings.
  • Update Brookings Institution Press internal events calendar with relevant details.
  • Provide assistant director with a weekly update of offsite book events.

Marketing and Press Administration (25%)

  • Submit Brookings titles for awards throughout the year.
  • Responsible for Brookings Press Twitter account
  • Staff bookstore as needed.

Education/Experience Requirements:

Candidate must have a minimum of five years’ book publicity or equivalent experience. Excellent communication skills, both written and verbal. Excellent writing and proofreading skills with an attention to detail. Able to work in a fast-paced environment and meet tight deadlines. proven ability to generate creative angles and pitches. Must be able to work independently and efficiently, and successfully manage multiple priorities. Proficiency in MS Office Suite, and social media.

Knowledge/Skills Requirements:

Proficient in Cision. Extensive knowledge of the media and a familiarity with producers, newspaper and magazine editors, and book critics and reviewers. A deep understanding of the digital media space, including bloggers and social media. Must be interested in keeping up with the news cycle. Strong organizational skills. Ability to work well with a variety of people at various organizational levels. Capacity to juggle multiple tasks and to adapt easily to shifting priorities. Candidate must also have outstanding interpersonal skills, a professional, courteous manner, and be comfortable interacting with the public.

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Posted
2019-10-17