Position Description
Press Northwestern University Press
Category
Marketing and Sales
Title
Marketing Coordinator

Description

This position is responsible for developing, scheduling, and carrying out marketing plans for all books published by Northwestern University Press in coordination with the department’s sales and publicity activities and with the primary goal of selling books. Main areas of leadership and responsibility: exhibits, events, catalogs, collateral materials, review copies, AQ processing, copy writing, and report writing. 

  • Functions as Exhibits Manager, creating an annual events roster and budget in coordination with the acquisitions department. Plans and supports Press exhibits at scholarly meetings, trade book sales, and author events. Attends and manages most local trade events where sales occur.
  • Writes, produces, and distributes seasonal book data by way of two printed catalogs and Edelweiss.
  • Conceives, designs, produces, and distributes printed and digital ARCs, flyers, and other promotional materials. Working with colleagues in the marketing department, helps to plan and coordinate website sales.
  • Creates and tracks written marketing plans for trade and scholarly books.
  • Creates reviewers lists and distributes review copies in consultation with author AQ and within press guidelines for the use of comps.
  • Creates annual advertising plans and budgets. In collaboration with marketing colleagues, plans ads to support sales and publicity. Designs and typesets ad mechanicals.
  • Drafts book jack copy.
  • Identifies blurbers for trade books. Harvests pull-quotes from book reviews for insertion into book metadata.
  • Performs other duties as assigned or required.
  • To apply see: https://careers.northwestern.edu/psc/hr92prod_er/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=36217&PostingSeq=1

 

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Posted
2019-06-19