Position Description
Press Johns Hopkins University Press
Category
Marketing and Sales
Title
Marketing Specialist - Project MUSE

Description

General Summary/Purpose:

The Marketing Specialist provides day-to-day support to the Marketing Manager and the Sales & Marketing team. The Marketing Specialist has responsibility for a broad range of marketing and communications tasks in support of sales and acquisitions activities, raising awareness and brand profile, and engaging diverse audiences. The ideal candidate has a digitally inspired mind with excellent editing and writing skills, is detail-oriented, and able to multi-task without losing sight of the goals of Project MUSE and its role as a trusted source of content for the academic community.

A keen understanding of digital and print marketing tactics, and writing and editing for multiple formats, is a must. Working in a digital first environment, the preferred candidate is an individual with strong creative and analytical skills, able to find innovative ways to connect and communicate with our audiences and to measure and report on the success of those efforts. Experience developing and deploying web, social, email, and print content is required, with a background in libraries, higher education, or electronic publishing an advantage.

Specific Duties and Responsibilities

The Marketing Specialist will:

  • Develop ideas and brainstorm engaging content for diverse audiences reached by Project MUSE including but not limited to: librarians, publishers, scholars, consortia, researchers, and friends of Project MUSE as well as internal staff and various partners and supporters of Johns Hopkins University Press
  • Provide day-to-day support and development of written and visual content for the Project MUSE website and social media channels: Facebook, Twitter, LinkedIn and more
  • Assist with social media to meet marketing goals with an emphasis on audience growth and development; utilize analytics to evaluate efforts and refine approach as needed
  • Operate a content management system with full authority to edit existing web pages and create new pages. Use HTML coding when necessary to edit pages. Maintain consistency in appearance across all pages relative to vocabulary, page style, and page linking in accordance with website style guidelines.
  • Maintain accurate print informational materials, supporting the digital materials for librarians and end users to promote MUSE content and to provide instruction for using MUSE effectively for research.
  • Coordinate information flow to various audiences via email lists, electronic newsletters, conference handouts, and related materials. Responsible for maintenance and updates for internal email lists housed on marketing automation vendor’s servers.
  • Develop and create instructional and promotional content that incorporates images/image galleries, video, slideshows, and other multimedia elements as appropriate
  • Support Project MUSE at conferences and with event planning/participation. Assist with event logistics, service ordering, catering, travel planning, and staffing exhibit booths/tables and events as needed
  • Work with external vendors for graphic design services, printing, promotional materials, marketing automation services, and others as applicable
  • Create status reports & marketing summaries as instructed
  • Monitor alerts, listservs, blogs, library publications, and related channels for mentions of MUSE and MUSE competitors and include in departmental marketing report. Stay abreast of relevant global library and academic news, developments and events and keep Project MUSE staff up to date
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
  • Responsible for departmental procurement card purchasing and reconciliation

 

Independent Action and Contacts:

After an initial training and orientation period, will work independently on broad tasks assigned by the supervisor. Will work collaboratively across several Project MUSE departments, especially with colleagues in marketing/sales, customer support, and technical services. Externally, will have regular contact with library customers, participating publisher representatives, and scholarly user audiences through both written/digital materials and in person.

Special Knowledge, Skills, and Abilities:

  • High level of proficiency with Microsoft Office Suite, including PowerPoint
  • Expertise with image manipulation/creation (e.g., Adobe Photoshop), and screen casting (e.g., Camtasia)
  • Working knowledge of graphic design and desktop publishing, preferably Microsoft Publisher and Adobe Creative Suite
  • Experience with website development and maintenance, information architecture, content management systems, HTML
  • Experience with social media and Google analytics; knowledge of developing and implementing Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Strong written and oral communication skills, with an exceptional ability to communicate through written materials and the ability to translate technical concepts into broadly accessible content
  • Excellent analytical, organizational and problem-solving skills
  • Demonstrated ability to work both independently and collaboratively as part of a team
  • Ability to quickly learn new subjects in a fast changing industry, and absorb new information
  • Strong customer service orientation

 

Minimum Qualifications:

  • Bachelor's degree.
  • Two years related experience required. Three years of marketing, communications or public relations work experience preferred.
  • Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula. 
  • Able to travel internationally, as needed. 

 

JHU Equivalency Formula:  18 graduate degree credits may substitute for one year of experience.  For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

To Apply:  https://jobs.jhu.edu/job/Baltimore-Marketing-Specialist-MD-21218/518885700/

 

 

 

 

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Posted
2018-12-11