Position Description
Press University of Wisconsin Press
Category
Marketing and Sales
Title
Publicity Manager

Description

The University of Wisconsin Press is seeking an energetic and creative individual for the position of Publicity Manager. We are looking for someone with the exceptional communication skills needed to excite an audience about our publications and the organizational skills to manage several simultaneous projects all at different stages. View the full posting at http://jobs.hr.wisc.edu/cw/en-us/job/498345/publicity-manager.

Working Title:  Publicity Manager
Official Title:  SR UNIV REL SPEC(T54BN) or UNIV RELATIONS SPEC(T54DN) or ASSOC UNIV REL SPEC(T54FN)

Position Vacancy Listing (PVL) # 94921

Degree and area of specialization:  Bachelor's degree is required.

Minimum number of years and type of relevant work experience:
- Minimum of three years of professional work experience is preferred. Experience in scholarly book or journals marketing, book sales, writing, editing, public relations, or journalism is preferred.
- Proven ability to communicate effectively and work cooperatively with a wide variety of audiences. Must be able to communicate well with academics and scholars, staff, media, and vendors.
- Experience planning and/or implementing impactful public relations, marketing, and/or social media campaigns.
- Excellent writing and proofreading skills, including the ability to produce marketing copy for a variety of uses.
- Ability to monitor, analyze, and report on the impact of publicity efforts.
- Excellent organizational skills, with a proven track record of effectively managing multiple projects and deadlines.
- Diversity and inclusion are primary values for the University of Wisconsin Press and are integral to achieving our strategic goals. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums.


Principal duties:
Serve as the press's primary publicity representative (25%)

- Initiate and grow relationships with authors, media representatives, university partners, and other external stakeholders.
- Coordinate the scheduling, development, and dissemination of press releases and publicity email campaigns.
- Support the growth of the press's online presence including its website, social media, and other platforms.
- Make media calls and respond to media inquiries.
- Maintain media and publicity data in the press's database.
- Travel to meet with key media representatives to promote the press's new titles.
- Coordinate with the press's journals division on the creation and implementation of a social media strategy for the press's Twitter and Facebook accounts, as well as ones created in the future.
- Analyze and report on the impact of efforts.

Manage the press's book review process (20%)

- Research media contacts and develop review lists.
- Coordinate the release of advance page proofs and book review copies in print and electronic formats.
- Document and evaluate review coverage of UW Press publications.
- Oversee the maintenance of review records.

Coordinate events to promote UW Press publications (20%)

- Support planning, promotion, and execution of author appearances, interviews, and other UW Press events.
- Analyze and report on event impact.

Oversee the creation of marketing copy, writing it when necessary, to be used on book covers, in seasonal catalogs, on the press's website, on social media, and in press releases (15%)

- Adhere to firm schedules to help other departments meet their deadlines.
- Obtain guest blog posts, blurbs, and endorsements.
- Support the planning and development of seasonal and other catalogs.
- Manage content creation for the press's blog.

Coordinate submission of UW Press titles for various book awards (10%)

- Oversee maintenance of award records.
- Analyze and report on effectiveness and impact of efforts.
- Work with the Sales and Marketing Manager to adhere to budget restrictions.

Supervise student workers (10%)

- Draft job descriptions; recruit, hire, and train students.
- Facilitate student workers' professional growth.


Additional Information
Learn more about UW-Madison at https://www.wisc.edu/about/ and the City of Madison at https://madison.wisc.edu/.

UW-Madison is an affirmative action/equal employment employer and we encourage women, minorities, veterans, and people with disabilities to apply.

Unless confidentiality is requested in writing, information regarding applicants must be released upon request. Finalists cannot be guaranteed confidentiality.


Requirements:
A criminal background check will be conducted prior to hiring.
A period of evaluation will be required

Employee Class:  Academic Staff
Department(s): VCRGE/UW PRESS
Full Time Salary Rate: Minimum $36,790 ANNUAL (12 months) Depending on Qualifications
Term: This is a renewable appointment.
Appointment percent: 100%
Anticipated begin date: AUGUST 15, 2018
Number of Positions: 1


TO ENSURE CONSIDERATION
Application must be received by: JULY 10, 2018
HOW TO APPLY: Visit the full listing at http://jobs.hr.wisc.edu/cw/en-us/job/498345/publicity-manager. Click on the Apply Now button to submit a cover letter and current resume highlighting relevant experience. You will be asked to provide 3 professional references.


Questions about the position can be directed to:
Ryan Pingel
Phone: 608-263-1137
1930 Monroe St
Fax: N/A
Monroe St 1930
Email: rpingel@wisc.edu
Madison, WI 53711-2059
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )


If you need to request an accommodation because of a disability you can find information about how to make a request at the following website: http://www.oed.wisc.edu/478.htm

NOTE: Unless confidentiality is requested in writing, the names of applicants must be released upon request. Finalists cannot be guaranteed confidentiality. In the case where there are fewer than five finalists, the names of the five most qualified candidates must be released upon request.
UW-Madison is required by law to request data from applicants for employment in order to monitor its recruitment and selection practices. In order for us to meet this federal reporting requirement, please go to http://www.oed.wisc.edu/reports-and-forms.htm to fill out the Voluntary Self-Identification of Disability Form and the Applicant Self-Identification Form for Protected Veterans. Please reference the Position Vacancy Number when uploading your completed forms. Completing these forms is voluntary and your responses will be kept confidential and is not considered as part of the hiring criteria.

UW-Madison is an equal opportunity/affirmative action employer.
We promote excellence through diversity and encourage all qualified individuals to apply.

E-mail
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Posted
2018-06-18