The AAUP Marketing Handbook


The Marketing Handbook was created, developed, and substantially revised by the AAUP Marketing Committees of 2012-2014, chaired by Laura Baich; 2011-2012, chaired by Levi Stahl (Chicago); 2010-2011, chaired by Jim McCoy (Iowa); 2002-2003, chaired by Leila Salisbury (Mississippi); and 2001-2002, chaired by Karen Conrad (Arizona). 

Our thanks go to all of the article authors, to the financial and business managers group of the Association, whose Business Handbook was the inspiration for this project, and the peer reviewers who helped to shape the content.