The Digital Digest: Say Yes First, Figure it Out Later

Our consumer health editor, Jackie Wehmueller, had turned up a promising opportunity. She had contacted a prominent dermatologist about writing a book on chronic itch, a condition that affects millions of individuals. The market potential for the book was enormous and the dermatologist was renowned.

He liked the idea and agreed to write the book with one key condition: it had to be a fully interactive e-book with patient videos and three-dimensional graphics, and it had to be published as a multi-touch iBook.

The author was coming to Baltimore in a few weeks. Did we want to meet with him and learn more?

Read on at the Digital Digest >


Becky Brasington Clark
Director of Marketing and Online Book Publishing, Johns Hopkins University Press

Claire McCabe Tamberino
E-book and Digital Promotion Manager, Johns Hopkins University Press