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Pre-Meeting Events

June 11, 2019

The Case for Publishing Services

Tuesday, June 11, 8:30 - 11:30 AM

Presenters:
John Sherer, University of North Carolina Press; John McLeod, University of North Carolina Press (Office of Scholarly Publishing Services)

Registration Details:
Open to all. Pre-registration required.

Registration Fees (includes materials, coffee, light snacks): $200 (Members and Partners); $225 (Librarians); $230 (Non-Members, Non-Profit); $250 (Non-Members)

The core mission of any university press is to publish high-quality, peer-reviewed scholarship under its imprint. Increasingly, however, presses are further leveraging their skills and infrastructure by establishing publishing services in order to expand their value proposition and diversify their sources of revenue. A successful publishing services program can enhance a press’s core publishing mission by making the press more financially stable and more strategically relevant to their host university.

Through case studies and roundtables, this workshop will look at services through multiple perspectives, including:

• Building a distinction between publishing services and the press’s imprint
• Modeling different staffing structures
• Developing strategies for soliciting services at a host university
• Templating business models and finances

Presented by a diverse set of publishers who have already successfully undertaken this strategy, participants from presses at any level of experience will benefit from this workshop.

EDP Roundtable

Tuesday, June 11, 9:00 AM - 4:00 PM

Organizers:
Jillian Downey, University of Michigan Press; Kristin Harpster, Wayne State University Press

Registration details:
Registration is limited to publishing staff and freelancers.

Registration fees (includes coffee, light snacks and lunch): $250 (members and partners), $270 (librarians); $285 (Non-Members, Non-Profit), $300 (Non-Members). Space is limited and advance registration is required.

Our goal is to share ideas, experiences, and solutions with colleagues facing similar challenges, in a casual, friendly environment, and come away with practical information, connections, and inspiration. In the roundtable format we will spend time discussing topics both as a full group and in smaller groups.

Directors Luncheon

Tuesday, June 11, 11:30 AM - 12:45 PM

Registration details:
Registration is limited to directors of AUPresses members. There is no charge, but advance registration will be required. Time subject to slight change.

Get to know your fellow directors at this informal networking luncheon.

Directors Meeting

Tuesday, June 11, 1:00-2:45 PM

Registration details:
Registration is limited to directors of AUPresses members. There is no charge, but advance registration will be required. Time subject to slight change.

The 2019 Directors Meeting will expand on some of the Advocacy tactics identified during last year’s meeting, with a focus on using the AUPresses Annual Operating Statistics.

  • First we’ll meet Annette Windhorn, the first AUPresses External Communications Manager, who will provide an update on her work.
  • AUPresses Consultant Kim Schmelzinger will provide an overview of the Association’s Annual Operating Statistics, with an emphasis on how press directors can use them as an Advocacy tool.
  • Donna Shear (Nebraska), Tony Sanfilippo (Ohio State), Lisa Bayer (Georgia), and Darrin Pratt (Colorado) will each give brief presentations on how they use the Operating Statistics both as an advocacy tool with their administrators and for internal purposes.
  • Darrin Pratt and Robbie Dircks (North Carolina) will review the results of a recent survey discussing enhancements to the current Operating Statistics data set and ask for suggestions from the floor.

Journals Assembly: The Future(s)

Tuesday, June 11, 1:00-4:00 PM

Organizers:
Julie Warheit, Wayne State University Press; Emily Taylor, The Ohio State University Press

Speakers:
Molly Cort, RIT Press; Michael Clarke, Clarke & Esposito; Rebecca Welzenbach, University of Michigan Library

Registration details:
Registration is limited to representatives from AUPresses members. There is no charge to attend, but space is limited and advance registration is required. Coffee and light snacks will be available.

We are building our journals programs on the structures and long traditions that originated the form, but what are the potential futures of journals, and what scaffolding will we need to have in place to arrive there? Participate in a workshop to discuss journals innovations to build towards future technology, business trends, and reinvention with your AUPresses colleagues and three publishing futurists.

The ever-popular journal speed-networking and refreshments will be included in this community-building event.

Marketing Workshop: Beyond Likes: Making Social Media Metrics Matter

Tuesday, June 11, 1:00-4:00 PM

Organizers:
Erin Rolfs, McGill-Queen’s University Press

Speakers:
Samir Al-Battran, CEO, Tweepsmap; Clare Hitchens, Sales and Marketing Coordinator, Wilfrid Laurier University Press; Bailey Morrison and Cameron M. Ludwick, University of Texas Press; Sarah Murphy, Detroit Historical Museum; Hannah Nyren, Digital Marketing Manager, The MIT Press

Registration Details:
Open to all. Pre-registration required.

Registration Fees (includes materials, coffee, light snacks): $200 (Members and Partners); $225 (Librarians); $230 (Non-Members, Non-Profit); $250 (Non-Members)

A decade after Facebook introduced the iconic “thumbs up” button, which has since morphed into a suite of response options, there remains ambiguity about how to draw a line from the number of likes, retweets, and unique views to sales activity. Given the time and labor costs required to fully leverage social media platforms and analytical tools, the need to illustrate their impact on the tangible goals of the press is critical. The aim of this workshop is to tackle the often-raised question of how online engagement influences marketing decisions and sales outcomes in practice rather than theory. Attendees will leave with examples of how peer presses and nonprofits strategically apply metrics, from email campaigns to Twitter feeds, to improve marketing initiatives and inspire sales.