Pre-Meeting Workshops

Sunday, June 11, 2017
JW Marriott Austin Texas

Small Press Workshop
8:30–11:30 AM

Organizers: Jane Bunker, Director, Northwestern University Press; Justin Race, Director, University of Nevada Press; Dan Williams, Director, TCU Press
Registration details: The registration fee is $75

Each small press is unique in its successes, but all share the same challenges and frustrations: too many books and too few resources—time, money, and staff. This workshop offers strategies to help any small press get a lot from a little, starting with what the AAUP can offer small presses and how to find that information and make the most of it. You will also learn how to make your press visible and essential to your parent institution; how to organize personnel and workflow to maximize efficiency, including working with interns and choosing in-house or outsourcing for various steps in the workflow; how to garner national attention and publicity for your books; and what authors can gain by signing with a small press over a larger or commercial house. With so many hats to wear, this workshop hopes to show you how you can be the best haberdashery in town.

Small Press Workshop Agenda:

  • 8:30 AM: Welcome
  • 8:45 AM: What AAUP can do to help small presses — Darrin Pratt (AAUP President/Colorado) and Peter Berkery (AAUP Executive Director)
  • 9:15 AM: Institutional Relationships — Carey Newman (Baylor) and Justin Race (Nevada)
  • 9:45 AM: How to be a university press publisher — Gillian Berchowitz (Ohio)
  • 10:15 AM: Break
  • 10:30 AM: An author’s experiences with big and small presses — Tom Zigal
  • 11:00 AM: Final open discussion — Jane Bunker (Northwestern)

Speaker Information:

Jane Bunker has degrees in philosophy from St. Norbert College and Fordham University. Born to a librarian and a homemaker turned Latin teacher, she got her start in publishing as the editor of her high school literary magazine. She went on to work in acquisitions for many years at SUNY Press, and is now director at Northwestern University Press.

Justin Race has a BA in political science from Tufts and a masters from the Committee on Social Thought at the University of Chicago.  He got his start in publishing in acquisitions for Rowman and Littlefield during the depths of the Great Recession in 2010.  He survived.  He’s now coming up on two years as director of the University of Nevada Press. 

Dan Williams earned his Ph.D. in English, as well as M.A. degrees in both English and History, from the University of Denver. A specialist in early American print culture, he has published six books, including two recent novels, and over fifty articles and essays. He is the Director of the TCU Press and the Honors Professor of Humanities in the John V. Roach Honors College at TCU. In addition to his scholarship, Dr. Williams is an avid hiker and is certified as a wilderness first responder. 

Carey C. Newman has directed Baylor University Press for the last 15 years.  He has led the Press to expand the number of its publications while focusing its scope.  Before Baylor Newman was Senior Acquisitions Editor at WJK spent a decade in undergraduate and graduate teaching.  He is the author of three books and two perfect daughters.

Gillian Berchowitz is director and editor in chief of Ohio University Press and the Swallow Press imprint. She began her career as an academic sales representative for Oxford University Press and as sales manager for Ravan Press, an antiapartheid scholarly and literary press in South Africa. Her long career at Ohio University Press began with her working as a freelance copy editor, followed by positions as assistant production manager, executive editor, senior editor, assistant director, editorial director, and finally director and editor in chief in 2013.

Thomas Zigal (1948) was born in Galveston, Texas, and grew up in nearby Texas City. He received a B.A. in English from the University of Texas at Austin and an M.A. in Creative Writing from Stanford. He is the author of the critically acclaimed Aspen trilogy, a crime series set in Aspen, Colorado, featuring Sheriff Kurt Muller, and two books of the New Orleans trilogy-in-progress -- The White League and Many Rivers to Cross, the latter with TCU Press in 2013, which has been called the finest Katrina novel published. He has published short stories and book reviews in literary magazines and fiction anthologies for more than 40 years. Zigal lives in Austin, Texas.

Design and Production Managers Roundtable: We Still Make Beautiful Books!
8:30 AM–4:00 PM

Organizers: Melissa Bugbee Buchanan, University of Georgia Press; Lisa Tremaine, Art Director & Production Manager, University of New Mexico Press; Kristina Kachele, Kristina Kachele Design; and the AAUP Design & Production Committee
Registration details: The registration fees are $250 for members, $260 for non-members non-profits, $210 for non-members

The D&P Roundtable will bring together production managers and designers to engage with and propose solutions to the common problems facing design and production staff at university presses. The workshop will be participant-focused, with ample opportunity for junior staff to pose questions and senior staff to contribute wisdom. Topics to be covered include: design templates, working with freelancers, how to stay inspired, cost-saving strategies, printing and reprinting, project management, who does what in E/DP departments, and more!

Once participants have registered, some may be recruited to introduce topics in which they have a particular expertise or interest.

Design & Production Agenda:

Morning: Design

  • Working with freelancers
    • Use of work for hire?
    • Managing communication, expectations, and outcomes
  • Dust Jackets to Dust: use of templates for interiors and covers?
  • Fonts: Who is using what? New favorites?
  • New approaches to cover design review and approval process
  • Insights into the time oppression vs creativity dance: How do you stay inspired?
  • Who does what?
  • Proofing for 4/color books?

Break for Lunch

Afternoon: Production

  • Managing/vetting author input and art
  • Project management
    • Managing schedules and expectation across and within departments
    • Cross department communications
    • Permissions for cover art
    • Managing project elements (e.g. cover copy)
  • Managing reprints
  • XML work ow: How is it working?
  • What DAM (digital asset management) systems are presses using?
  • Managing money: Where to print? What materials? Cost saving strategies?
  • Printing
    • Offset vs. POD vs. SRDP
    • Toner vs. Inkjet
    • Printing internationally? Management, costs, and scheduling

Directors Luncheon
11:30 AM–12:45 PM

Get to know your fellow directors and meet with association leadership. During lunch, the Association’s Executive Director Peter Berkery; Association President Darrin Pratt (Colorado); and Association President-Elect Nicole Mitchell (Washington) will circulate among the tables to answer your questions and listen to your suggestions. Registration is limited to directors at AAUP member presses.

Directors Meeting
1:00 PM–3:00 PM

Organizers: Meredith Babb, Director, University Press of Florida; Donna Shear, Director, University of Nebraska Press
Registration details: Registration is limited to directors of AAUP member presses.

This meeting will give us the opportunity to share collective wisdom about a number of key management issues that we all face as press directors.  Attendees can sign up to join one of the following discussion topics.

  • Reorganization/restructuring—planning for it, preparing the staff, handling the stress
  • Leadership development/succession planning
  • Morale and culture—keeping it high or raising it up/what to do about people who bring it down
  • Stepped up competition in talent and hiring/attracting good people/why do they want to come to my Press?

Reading materials will be circulated prior the meeting to help inform the discussions. Time will be reserved at the end of the meeting for discussion groups to share observations and possible action items. 

Marketing Workshop: Who Buys University Press Books? De-mystifying Sales Channels
12:30–4:30 PM

Organizers: AAUP Marketing Committee
Panelists: Ken Rhodes, General Manager, Eurospan; Trent Harmon, Lead Content Manager for Wholesale, Ingram; Elizabeth Jordan, Buyer and Manager, BookPeople Bookstore; Brian Murphy, President, Brian Murphy Group
Registration details: The registration fees are $175 for members, $185 for non-members non-profits, $210 for non-members

How do you engage with book sales channels? Have your methods changed? Join four industry experts to learn about the channels of international book sales, domestic wholesale, independent bookstores, and course adoptions. Each expert will address the question: “what do you wish university press staff knew about book sales in your channel?” to the group and take your questions. A group discussion and networking period will close the workshop.

Potential Audience: Marketing and sales staff members, especially junior staff are welcome; however, persons from all publishing areas within a university press are welcome to this workshop, especially those not working in marketing/sales and have a curiosity about sales channels.


Journals Assembly
1:00–4:00 PM

Chairs: Katie Luu, Journals Marketing Specialist, MIT Press and Emily Taylor, Journals Manager, Ohio State University Press
Panelists: Toni Gunnison, Journals Manager, University of Wisconsin Press; Dan Morgan, Publisher, University of California Press; Emily Taylor, Journals Manager, Ohio State University Press; Katie Yantzi, Journals Production Manager, University of Toronto Press
Registration details: No charge, but registration is limited to staff at AAUP member presses

Join your Journals colleagues at this year’s action-packed Assembly! The theme for this year’s Assembly is “how to start a new journal” and part of the workshop will be devoted to a rousing conversation between our peers from small, midsize, and large UPs about their recent new journal projects and the challenges and lessons of starting new journals today. Audience participation will be strongly encouraged. We’ll also have ample opportunity for “speed networking” and splitting into small groups to discuss the various aspects of starting new journals and sharing the latest happenings at our own Presses.

Registration details: Registration is limited to representatives from AAUP member presses. Each AAUP member press may send 2 representatives. There is no charge to attend, but advance registration is required.