Digital Marketing for Beginners

2013 and Beyond

Date: Thursday, June 20
Time: 1:00 - 5:00 p.m.
Location: Seaport Hotel and World Trade Center

Amanda Atkins, Senior Publicist, MIT Press
Mandy Clarke, Trade Marketing and Publicity Manager, Indiana University Press

Social Media and Publicity: Colleen Lanick, Publicity Manager, MIT Press; Laura Sell, Publicity and Advertising Manager, Duke University Press
Marketing Ebooks, Shorts and Apps: Kristi McGuire, New Media and Web Editor, The University of Chicago Press
Interactive Marketing—Podcasts/Trailers: Ivan Lett, Online Marketing Manager, Yale University Press
Online and Print Marketing: Brady Dyer, Manager of Marketing & Communications University of Texas Press

This half-day workshop is designed for those who are new to scholarly publishing and/or marketing. Topics covered will include social media, publicity, marketing digital products, interactive marketing tools, and the relationship between online and print marketing.

Panels will cover:

  • How to maximize the use of social media (Twitter, Facebook, Pinterest, YouTube, Goodreads, and Google+)
  • The effectiveness of electronic publicity tools
  • Tools for marketing ebooks, shorts, and apps
  • Interactive marketing tools (podcasts, trailers, etc.)
  • Online and print marketing: how they correlate, opportunities, and creative approaches

Participants should finish the workshop with a better understanding of digital marketing in the ever-changing world of scholarly publishing and how to enhance their current efforts, both individually and as a team. An ample amount of time has been allocated for Q&A.

Includes materials and refreshments.
Members: $175
Non-Members (Non-Profit): $190
Non-Members: $210

Space is limited; please send no more than 3 individuals per press.