masthead.annualmeeting2011

Regional Publishing

Date: Monday, June 18
Time: 9:00 a.m.-4:00 p.m.
Location: Holiday Inn Chicago Mart Plaza

Organizers:
Lisa Fortunato, Marketing and Publicity Director, Rutgers University Press
Alisa Plant, Acquisitions Editor, LSU Press

Description:
Regional publishing has long been a key component of university publishers' lists. This day-long workshop will focus on regional trade in a variety of ways and look at a number of traditional and innovative initiatives.

Sessions:

  • Building a Big Book
    • What makes a great regional trade title? This session will address that question from the perspective of both acquisitions and marketing. A successful regional trade book combines topic, audience, and author participation; but for any given title, acquisitions and marketing may have differing ideas about those elements. How can acquisitions and marketing work together most effectively to build a cohesive and successful regional list?
      Speakers: Amy Gorelick, Editor-in-Chief, University Press of Florida; Steve Yates, Marketing Director, University Press of Mississippi; Mandy Clarke, Trade Marketing and Publicity Manager, Indiana University Press; Gina Mahalek, Director of Publicity, University of North Carolina Press

  • Peer Review for Regional Trade
    • Unlike scholarly monographs, regional trade titles can and do have different types of peer review. This session will discuss best practices for peer review of regional trade titles. What sort of feedback is most helpful from peer reviewers of the regional list? Should certain regional books be exempted from peer review?
      Speakers: Matt Becker, Acquisitions Editor, University of Nevada Press; Robert Devens, Senior Editor, University of Chicago Press

  • Fundraising and the Regional List
    • Regional trade titles demonstrate a press's commitment to its community; they also can be useful from a fundraising perspective, both as a way to showcase the work of a press to donors and for attracting particular book subsidies. This session will explore the ins and outs of using the regional list as a fundraising tool.
      Speakers: Craig Gill, Editor-in-Chief/Assistant Director, University Press of Mississippi

Fee:
AAUP Members: $275 (includes continental breakfast and lunch)
Space is limited and restricted to AAUP members only. Please send no more than 2 individuals per press.